I was at Market! Market! last Friday to meet some friends, when I saw a lady distributing leaflets at the mall’s entrance. It reads - “Pain Monster Spotted!!!”. Some of the mall guest ignored it but a few moments later…
A group of mascot started dancing at the center of the open lobby creating a lil’ commotion at the mall. Since my kids love mascots, I took out my (handy… dandy…) camera and took videos of them ( I never left home with out it 
). Many by-standers were so amazed of the flash mob scene and piled at the center of the mall’s open lobby:
Actually, the flash mob started when (3) acrobatic dancers in a neon lighted suite entered and did some acrobatic stunts. The four monsters entered the scene which signals the start of the short skit.
The 10 minutes short skit was about the four mascot namely – Body Pain, Headache, Dysmenorrhea and Toothache, collectively known as “The Legion of Pain” and how the got defeated by the Advil Liqui-Force. Each Pain Monsters shares their “E-V-I-L” plans to spread havoc by giving assorted pains to people around them. Afterward, another mascot from the “G-O-O-D” side known as “The Tablet Man” showed up and portrayed himself as the “HERO” that turned out to be the victim later from the skit. Then the Advil Liqui-Force showed-up using the new advanced Liqui Gel laser gun; they were able to defeat the 4 pain monsters and save the day.
After the skit, promodizers from Advil – Liquid Gel came out distributing samples and by standers love them. The Advil Liquid Gel – Flash Mob was a pretty neat concept and really captured its target audience. What do you think?
By the way, Advil – Liquid Gel is an “Ibuprofen“ that treats primarily for fever, pain, dysmenorrhea and inflammatory diseases. Since it’s in gel form, it will give faster result than an ordinary tablet.
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What a nice way to promote advil! Nice blog post, Jhong!
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The Lunch Break Blogger Reply:
July 17th, 2011 at 10:00 am
Thanks Vance! Great to have you here!
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such a nice way to promote something!
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The Lunch Break Blogger Reply:
July 17th, 2011 at 9:59 am
Amazing isn’t it?
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wow they’re everywhere! I wonder when will they take over Ortigas?
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The Lunch Break Blogger Reply:
July 17th, 2011 at 9:58 am
Thanks for commenting Renz! Lol!
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I take Ibuprofen every time I feel pain esp headache. Paracetamol doesn’t give fast relief. This is an effective way of promoting Advil in addition to giving samples.
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A different and unique approach in advertising Advil Liqui Gel. Great post and love the pics!
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I like Advil’s campaign too bad I can’t take it as I am allergic to aspirin. just the same I love their campaign thanks for sharing
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nice venue to promote dami tao!!
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The Lunch Break Blogger Reply:
July 19th, 2011 at 4:01 am
uu nga eh! thanks Bedalyn!
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Wow another post about the awesome flash mob! ^_^
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The Lunch Break Blogger Reply:
July 19th, 2011 at 3:56 am
Thanks Sire!
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that’s very near to my place, too bad I did’nt went to mall that day huhuh..anyway I used advil and it really works.I like their promotions ha kakatuwa heheh..
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quite a clever way of promoting a product if you ask me + fun, too! i bet all the kids in the mall that day had a blast watching the pain monsters
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